INDUSTRY:
News media
CLIENT:
The Telegraph UK
DURATION:
5 months
SKILLS:
Storytelling, Experience design
Telegraph
about.
The Telegraph newspaper in the UK is a prestigious paper that has recently moved to a newer building. They had a space that overlooked the impressive news floor and they wanted to do something with it that would impress VIP guests.
challenge.
The Telegraph wanted an experience that would demonstrate to their advertisers that their money goes further, as they can place ads in front of the right person at the right time on the right device.
solution.
Once the storyline had been defined, advertisers got to experience the 'timeline of a story'. VIPs were visually shown how a story can grow across different types of media and devices, through editorials, shares, and follow-up articles. The visuals and technology were smooth, exciting, and impressed advertisers with large pocketbooks.
results.
The Telegraph’s advertising revenue tripled that year. VIP Guests included Richard Branson and King Charles.
