When story mEETS
When story mEETS
DESIGN, Great
DESIGN, Great
THINGS HAPPEN
THINGS HAPPEN
Product Designer and Storyteller
Bringing the Human back to Human-Centered Design
who am i
I am a product designer who took a career break to become a successful storyteller, co-creating “The Singing Revolution” musical (pieces performed at The Kennedy Center, fully staged in LA and the West End, London) and winning multiple film festival awards for short films.
My screenplays blend science and narrative, and have sharpened my creative and user-focused problem-solving skills.
270M+
Revenue from my Designs
270M+
Revenue from my Designs
270M+
Revenue from my Designs
270M+
Revenue from my Designs
120k
Grants and Prizes
120k
Grants and Prizes
120k
Grants and Prizes
120k
Grants and Prizes
15+
Years of Experience
15+
Years of Experience
15+
Years of Experience
15+
Years of Experience
Clients
Clients
Clients
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
BRANDS I WORKED WITH
YouTube
The Telegraph
Microsoft
Fox Television
Samsung
NBC Comcast
Metlife
Google Ads
YouTube
The Telegraph
Microsoft
Fox Television
Samsung
NBC Comcast
Metlife
Google Ads
The Telegraph
YouTube
Fox Television
NBC Comcast
Kraft Foods
Process
HOW I WORK
DESIGN BRIEF
Regardless of where we are in the project, I start with a Design Brief to reset expectations and ensure our goals are still being reached
01
RESEARCH
Even with a dedicated UX researcher, I will still assess competitors and interview stakeholders and users to get a sense of what the vision should be.
02
SKETCHES & WIREFRAMES
Sketches provide a direction for the team to quickly iterate on. Input from all stakeholders and users course-corrects at low risk.
03
ITERATIVE DESIGN
During the design phase, I iterate using feedback sessions, prototypes. The Design Brief is used as a checkpoint to ensure the design is meeting original goals
04
BUILD
During the Build phase, we still iterate on design, focusing now on the details. The Design Brief is a living document to reset expectations if eng requires design changes.
05
DESIGN BRIEF
Regardless of where we are in the project, I start with a Design Brief to reset expectations and ensure our goals are still being reached
01
RESEARCH
Even with a dedicated UX researcher, I will still assess competitors and interview stakeholders and users to get a sense of what the vision should be.
02
SKETCHES & WIREFRAMES
Sketches provide a direction for the team to quickly iterate on. Input from all stakeholders and users course-corrects at low risk.
03
ITERATIVE DESIGN
During the design phase, I iterate using feedback sessions, prototypes. The Design Brief is used as a checkpoint to ensure the design is meeting original goals
04
BUILD
During the Build phase, we still iterate on design, focusing now on the details. The Design Brief is a living document to reset expectations if eng requires design changes.
05
DESIGN BRIEF
Regardless of where we are in the project, I start with a Design Brief to reset expectations and ensure our goals are still being reached
01
RESEARCH
Even with a dedicated UX researcher, I will still assess competitors and interview stakeholders and users to get a sense of what the vision should be.
02
SKETCHES & WIREFRAMES
Sketches provide a direction for the team to quickly iterate on. Input from all stakeholders and users course-corrects at low risk.
03
ITERATIVE DESIGN
During the design phase, I iterate using feedback sessions, prototypes. The Design Brief is used as a checkpoint to ensure the design is meeting original goals
04
BUILD
During the Build phase, we still iterate on design, focusing now on the details. The Design Brief is a living document to reset expectations if eng requires design changes.
05
DESIGN BRIEF
Regardless of where we are in the project, I start with a Design Brief to reset expectations and ensure our goals are still being reached
01
RESEARCH
Even with a dedicated UX researcher, I will still assess competitors and interview stakeholders and users to get a sense of what the vision should be.
02
SKETCHES & WIREFRAMES
Sketches provide a direction for the team to quickly iterate on. Input from all stakeholders and users course-corrects at low risk.
03
ITERATIVE DESIGN
During the design phase, I iterate using feedback sessions, prototypes. The Design Brief is used as a checkpoint to ensure the design is meeting original goals
04
BUILD
During the Build phase, we still iterate on design, focusing now on the details. The Design Brief is a living document to reset expectations if eng requires design changes.
05
EXCPERIENCE
MY CAREER JOURNEY
Nov 2019 - Present
Senior Product Designer
Completed a user-centered redesign of the Google Ads portal for small businesses, creating a verification process with generative AI to recommend ad campaigns. Improved onboarding conversion rates, driving $100MM+ in new revenue . Redesigned Google’s purchase approval tool using Figma prototyping and wireframes and visual design, increasing employee adoption by 250% (2,000 to 5,000 new users). Enhanced Google Forms for Google Workspace, by integrating it with Google Sheets and adding Gemini AI features to the UI.
Nov 2019 - Present
Senior Product Designer
Completed a user-centered redesign of the Google Ads portal for small businesses, creating a verification process with generative AI to recommend ad campaigns. Improved onboarding conversion rates, driving $100MM+ in new revenue . Redesigned Google’s purchase approval tool using Figma prototyping and wireframes and visual design, increasing employee adoption by 250% (2,000 to 5,000 new users). Enhanced Google Forms for Google Workspace, by integrating it with Google Sheets and adding Gemini AI features to the UI.
Nov 2019 - Present
Senior Product Designer
Completed a user-centered redesign of the Google Ads portal for small businesses, creating a verification process with generative AI to recommend ad campaigns. Improved onboarding conversion rates, driving $100MM+ in new revenue . Redesigned Google’s purchase approval tool using Figma prototyping and wireframes and visual design, increasing employee adoption by 250% (2,000 to 5,000 new users). Enhanced Google Forms for Google Workspace, by integrating it with Google Sheets and adding Gemini AI features to the UI.
Nov 2019 - Present
Senior Product Designer
Completed a user-centered redesign of the Google Ads portal for small businesses, creating a verification process with generative AI to recommend ad campaigns. Improved onboarding conversion rates, driving $100MM+ in new revenue . Redesigned Google’s purchase approval tool using Figma prototyping and wireframes and visual design, increasing employee adoption by 250% (2,000 to 5,000 new users). Enhanced Google Forms for Google Workspace, by integrating it with Google Sheets and adding Gemini AI features to the UI.
Jun 2018 - Jan 2019
Comcast
Product Designer
Redesigned the online subscription portal for Comcast to make subscribing easier, reduce phone support costs, and allow for more targeted advertising. By creating a streamlined UX for online subscriptions, Comcast received over 100,000 new customers within a year of launch, and an increase of over 9% in revenue (approximately $170 million). Increased subscriber LTV by collaborating with the Comcast data team on designs, work flows, and data extraction methods to determine the right time in the customer journey to offer upsells.
Jun 2018 - Jan 2019
Comcast
Product Designer
Redesigned the online subscription portal for Comcast to make subscribing easier, reduce phone support costs, and allow for more targeted advertising. By creating a streamlined UX for online subscriptions, Comcast received over 100,000 new customers within a year of launch, and an increase of over 9% in revenue (approximately $170 million). Increased subscriber LTV by collaborating with the Comcast data team on designs, work flows, and data extraction methods to determine the right time in the customer journey to offer upsells.
Jun 2018 - Jan 2019
Comcast
Product Designer
Redesigned the online subscription portal for Comcast to make subscribing easier, reduce phone support costs, and allow for more targeted advertising. By creating a streamlined UX for online subscriptions, Comcast received over 100,000 new customers within a year of launch, and an increase of over 9% in revenue (approximately $170 million). Increased subscriber LTV by collaborating with the Comcast data team on designs, work flows, and data extraction methods to determine the right time in the customer journey to offer upsells.
Jun 2018 - Jan 2019
Comcast
UI / UX Designer
Redesigned the online subscription portal for Comcast to make subscribing easier, reduce phone support costs, and allow for more targeted advertising. By creating a streamlined UX for online subscriptions, Comcast received over 100,000 new customers within a year of launch, and an increase of over 9% in revenue (approximately $170 million). Increased subscriber LTV by collaborating with the Comcast data team on designs, work flows, and data extraction methods to determine the right time in the customer journey to offer upsells.
Mar 2013 - Jun 2016
BlueMetal
Product Designer
Revamped Kraft’s intranet into a dynamic communication forum, integrating a social feed and CMS to bridge employee-management disconnect, boosting usage by 250% and slashing internal emails by 90% post-launch. Led end-to-end UX research and UX design of a 16-screen data visualization dashboard for an energy data mining company, delivering an operator-focused solution in 8 weeks that enabled real-time detection of grid anomalies, reduced blackout risks, and saved downstream energy clients millions. Steered BlueMetal to complete their rebrand as a design & UX-focused consultancy, transforming their static website into a design talent hub complete with a new logo, tagline, featured talent tiles, a cleaner UX, and a new blog, enhancing credibility & growing client revenue for our design division from $0 to $5M in 3 years.
Mar 2013 - Jun 2016
BlueMetal
Product Designer
Revamped Kraft’s intranet into a dynamic communication forum, integrating a social feed and CMS to bridge employee-management disconnect, boosting usage by 250% and slashing internal emails by 90% post-launch. Led end-to-end UX research and UX design of a 16-screen data visualization dashboard for an energy data mining company, delivering an operator-focused solution in 8 weeks that enabled real-time detection of grid anomalies, reduced blackout risks, and saved downstream energy clients millions. Steered BlueMetal to complete their rebrand as a design & UX-focused consultancy, transforming their static website into a design talent hub complete with a new logo, tagline, featured talent tiles, a cleaner UX, and a new blog, enhancing credibility & growing client revenue for our design division from $0 to $5M in 3 years.
Mar 2013 - Jun 2016
BlueMetal
Product Designer
Revamped Kraft’s intranet into a dynamic communication forum, integrating a social feed and CMS to bridge employee-management disconnect, boosting usage by 250% and slashing internal emails by 90% post-launch. Led end-to-end UX research and UX design of a 16-screen data visualization dashboard for an energy data mining company, delivering an operator-focused solution in 8 weeks that enabled real-time detection of grid anomalies, reduced blackout risks, and saved downstream energy clients millions. Steered BlueMetal to complete their rebrand as a design & UX-focused consultancy, transforming their static website into a design talent hub complete with a new logo, tagline, featured talent tiles, a cleaner UX, and a new blog, enhancing credibility & growing client revenue for our design division from $0 to $5M in 3 years.
Mar 2013 - Jun 2016
BlueMetal
Product Designer
Revamped Kraft’s intranet into a dynamic communication forum, integrating a social feed and CMS to bridge employee-management disconnect, boosting usage by 250% and slashing internal emails by 90% post-launch. Led end-to-end UX research and UX design of a 16-screen data visualization dashboard for an energy data mining company, delivering an operator-focused solution in 8 weeks that enabled real-time detection of grid anomalies, reduced blackout risks, and saved downstream energy clients millions. Steered BlueMetal to complete their rebrand as a design & UX-focused consultancy, transforming their static website into a design talent hub complete with a new logo, tagline, featured talent tiles, a cleaner UX, and a new blog, enhancing credibility & growing client revenue for our design division from $0 to $5M in 3 years.
Apr 2008 - Mar 2013
Infusion Digital Agency
Product Designer
Designed the UX and UI for an online casting app for Fox TV & ABC reality shows, Glee and American Idol, enabling casting directors to filter and sort candidates, predict audience appeal, and boost ad ROI by spotlighting likable cast members. Led the UX research & design for an interactive experience room for Telegraph UK, transforming a newspaper ad pitch into an immersive 3-D digital display experience that showcased device & story targeted ad performance, tripling ad revenue in year one by wowing high-value advertisers. Crafted MetLife’s digital memory chest app, a private time capsule for millennials that organically upsold 40% of users to insurance, 2x-ing competitor downloads in Hong Kong. Led UX design with user research, delivering a mobile experience that increased media ROI 5x without extra ad spend.
Apr 2008 - Mar 2013
Infusion Digital Agency
Product Designer
Designed the UX and UI for an online casting app for Fox TV & ABC reality shows, Glee and American Idol, enabling casting directors to filter and sort candidates, predict audience appeal, and boost ad ROI by spotlighting likable cast members. Led the UX research & design for an interactive experience room for Telegraph UK, transforming a newspaper ad pitch into an immersive 3-D digital display experience that showcased device & story targeted ad performance, tripling ad revenue in year one by wowing high-value advertisers. Crafted MetLife’s digital memory chest app, a private time capsule for millennials that organically upsold 40% of users to insurance, 2x-ing competitor downloads in Hong Kong. Led UX design with user research, delivering a mobile experience that increased media ROI 5x without extra ad spend.
Apr 2008 - Mar 2013
Infusion Digital Agency
Product Designer
Designed the UX and UI for an online casting app for Fox TV & ABC reality shows, Glee and American Idol, enabling casting directors to filter and sort candidates, predict audience appeal, and boost ad ROI by spotlighting likable cast members. Led the UX research & design for an interactive experience room for Telegraph UK, transforming a newspaper ad pitch into an immersive 3-D digital display experience that showcased device & story targeted ad performance, tripling ad revenue in year one by wowing high-value advertisers. Crafted MetLife’s digital memory chest app, a private time capsule for millennials that organically upsold 40% of users to insurance, 2x-ing competitor downloads in Hong Kong. Led UX design with user research, delivering a mobile experience that increased media ROI 5x without extra ad spend.
Apr 2008 - Mar 2013
Infusion Digital Agency
Product Designer
Designed the UX and UI for an online casting app for Fox TV & ABC reality shows, Glee and American Idol, enabling casting directors to filter and sort candidates, predict audience appeal, and boost ad ROI by spotlighting likable cast members. Led the UX research & design for an interactive experience room for Telegraph UK, transforming a newspaper ad pitch into an immersive 3-D digital display experience that showcased device & story targeted ad performance, tripling ad revenue in year one by wowing high-value advertisers. Crafted MetLife’s digital memory chest app, a private time capsule for millennials that organically upsold 40% of users to insurance, 2x-ing competitor downloads in Hong Kong. Led UX design with user research, delivering a mobile experience that increased media ROI 5x without extra ad spend.
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