INDUSTRY:
FINANCE
CLIENT:
TD Ameritrade
DURATION:
4 months
SKILLS:
Data viz, Multi-device
TD Bank Investing
about.
Many companies need to create a design language than encompasses a multi-platform strategy. But what platforms should a business invest in. TD Ameritrade wanted their investing platform to adapt to multiple devices.
challenge.
For many companies, especially in the financial services sector, I advised not only best bets to extend a company’s applications, but also provided design translation to take a client’s design patterns and apply them to a different tech. Windows 8 and Android were the most common asks for design translation.
solution.
For this type of project, both training with the internal design team was a must, but also getting intel about their customers allowed us to create a smart product strategy.
result.
TD Ameritrade increased their customer base by 8% one year after launch of their new platform
