INDUSTRY:
Food
CLIENT:
Kraft
ROLE:
Team lead, Researcher and UXD
SKILLS:
Leadership, client management
Kraft Foods
about.
Kraft Foods was undergoing a merger and needed a rebranded Intranet to enhance internal communications.
challenge.
Kraft required a revamped portal to connect with their employees and rebuild a corporate culture that executives believed was fading.
solution.
I delivered an end-to-end process, starting with UXR using heuristic analysis, surveys, and competitive analysis, and culminating in creating a design brief, personas, IA, and finalized designs. A style guide was developed to enable Kraft to update the site after my departure, along with installing a CMS and training designated users.
result.
Upon launch, intranet usage increased by 250%, while bulk internal emails decreased by 90%.
