INDUSTRY:
Food
CLIENT:
Kraft
DURATION:
7 months
SKILLS:
Leadership, client management
Kraft Foods
about.
Kraft Foods was going through a merger and wanted a rebranded Intranet that would improve internal communications
challenge.
Kraft needed a redesigned portal to communicate with their employees and re-establish a corporate culture that executives felt was being lost.
solution.
An end-to-end process was delivered, from UXR using heuristic analysis, surveys, and competitive analysis, through to creating a design brief, personas, IA, and finalized designs. A style guide was created to allow Kraft to maintain the Intranet once I had left, alongside installing a CMS and training designated users.
result.
Upon launch, Intranet usage increased by 250%. Bulk internal emails went down 90%
