INDUSTRY:
Advertising
CLIENT:
Google Ads
DURATION:
6 months
SKILLS:
AI design, UXD
Gemini in Google Ads
about.
Google Ads is a well-established product that a large user base is accustomed to. I was asked to modernize aspects of the product to be more accessible to new users.
challenge.
Creating an Ad campaign requires multiple steps, and referencing videos and help articles is essential to understanding the campaign's details. Users in research often expressed how overwhelmed they were in trying to learn the product.
solution.
Multiple solutions were created. First, redesigning the end-to-end campaign process was a key task, creating a flow that was simpler, but not so radically different that legacy users would find it disruptive. The second goal was to integrate AI into the campaign creation process.
This button allowed new users to jump all the steps, a fast-track method to start publishing campaigns immediately. Users receive the campaign that AI suggests to them, along with an explanation of why it was presented. Users can then edit any details they want on a single page before publishing.
results.
The 'Generate campaign' button guarantees that an entirely new user base will be adopting Google Ads.
