INDUSTRY:
B2C
CLIENT:
DURATION:
7 months
SKILLS:
Design thinking, AI design
Gemini in Forms
about.
Google Workspace, in late 2024, was going through an overhaul of its products, integrating AI tools into the UX to elevate and modernize the suite for a premium experience for its users.
challenge.
Google Forms was an outlier tool that wasn't connected in a meaningful way to other products in Workspace (Docs, Sheets, Slides). I had to consider integrating Gemini into Forms while also examining how it could fit into the ecosystem.
solution.
In joining the Workspace team, I conducted an assessment of Sheets and Forms and created a vision for where Forms could be as a Marketing tool, acting as a funnel for data aggregation into an automatically connected Sheets.
I also looked at the existing tool and suggested ways AI could be integrated into the Forms process. For example, offering question prompts or improving upon a question you’ve created.
results.
The concepts were received very successfully by our users in UXR and Forms AI is set to roll out later this year
